Our team is looking for an experienced, hard-working Digital Growth Marketing Manager to join us as the company enters an exciting period of expansion. The ideal candidate will use a data-driven approach to generate demand and improve conversion rate with a focus on customer acquisition through digital marketing channels. This person will identify new opportunities to build client base while optimizing the efficiency of current practices. They will also be responsible for the development and implementation of content through the brand’s ongoing paid digital marketing channels along with email marketing and the website.
Responsibilities Include:
o Develop, execute and manage paid digital campaigns across multiple platforms to drive growth and meet performance goals in conjunction with partner agencies and the internal team as relevant
o Develop and manage email campaigns and analyze the customer journey through existing CRM platform to maximize conversation rate and retention
o Analyze campaign results and interpret performance data to identify trends and opportunities for growth
o Identify and implement new opportunities, with a focus on the digital space to grow client-base
o Manage/update content on the website and analyze consumer behavior/traffic flows to identify areas for improvement
o Develop and implement content and manage design of digital advertising in conjunction with partner agencies and internal team as relevant
Requirements
o 3+ years experience in luxury marketing, ideally in the health and wellness or hospitality space
o Must have a passion for and knowledge of health and wellness practices, trends and industry leaders and influencers
o Hands-on experience with SEO/SEM, google analytics, social media advertising and CRM software (Salesforce and Mailchimp experience preferred, Klaviyo and/or Braze a bonus)
o Demonstrable experience in designing and implementing successful marketing campaigns
o Strong understanding of how all current digital marketing channels function and ability to analyze results and identify insights/opportunities for optimization
o Strong knowledge of online marketing tools and best practices
o Excellent written and verbal communication skills with a strong attention to detail
o Self-starter with the ability to work in a high-growth environment
o Bachelor's Degree or equivalent work experience
Salary: